Trip Sweet
Brand Identity and Logo Design
Procreate, Adobe Illustrator and Photoshop
I designed the logo for Trip Sweet, a group tour management website. Our company is young, dynamic, and excited so I hoped the bright and bold colors would match that personality.
Final colors were chosen, marketing materials were ordered, and I animated the logo.
Initially our Chief Technology Officer wanted a logo that looked like candy. This first logo looked like rolled up candies, each representing a different tool in the “suite” of tools available on the Trip Sweet platform.
